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Our Vision

To be the most popular mode of urban and suburban transportation in every household.

Cowboy Highlights

  • 1.5M Monthly rides - 100M km ridden on Cowboys
  • 65,000 Bikes on the road - 1000+ Fan groups
  • Best of the best - One of Time Magazine’s Best Inventions of 2022
  • 12 Countries
  • Brussels, BE
  • Team of 84 HQ + ~50 Frontline

Key Features

Adaptive Power

Cowboy bikes have no gears, modes or settings. With AdaptivePower technology, this bike thinks for itself. Encounter any resistance on the road, and the Cowboy instantly adapts to what's around you. Gain extra power when you need it most and you'll feel nothing but a smooth path ahead.

Removable Battery

A removable battery is the only thing you need to carry inside to recharge. With up to 70km of autonomy, 3.5 hours of charging time, predictive battery range estimation and charge reminders, you'll never run out of power on your ride.

Integrated Cockpit

Cowboy is the world’s most connected bike. Created for IOS and Android and integrated with Apple Health and Strava, our integrated cockpit offers built in wireless charging for your phone

Connected - Unique approach On the market

Auto Unlock

We wanted to have a Tesla-like experience. As soon as you move the bike, it senses it’s you and turns on automatically. Now used to start 500,000+ trips every month.

Crash Detection

We use 4 different sensors in the bike to remove all false positives for the best experience on the market. We provide support to about 50 riders per month who have experienced a confirmed
crash to help get them back on the road.

Air Quality

Exclusive partnership with BreezoMeter to be the first app to display air quality mapping to riders, offering them an alternate route or when to limit physical exertion in areas with unhealthy pollution levels. 

Digital Key

First to launch a Digital Key for the bike.  There are no physical buttons on the bike.  It was a completely unique approach in the industry.

Cowboy Mobile Service

First bike company to launch a fully integrated in-app after-sales experience with a network of on-demand technicians covering 8 countries and 49 cities. Cowboy Care provides an all-inclusive
on-demand bike maintenance service.

Lock Screen Widgets 

First bike company to provide Lock Screen Widgets to our riders with information about their bike’s battery level and the week’s distance.

Creating Local Communities

Providing a space for our riders to connect and interact.  Enabling riders to take on challenges
as an individual or part of a group.  Micro Cowboy communities already present in Paris, Berlin, Amsterdam and London.

Every Step Counts

Celebrate Your Wins: Collect badges for your achievements and show them off with pride.

Activity streaks: Encourage riders to stay active.

Distance covered: Celebrate key milestones with our riders. That’s the #1 achievement they
are already looking at today

Uncovered territories: Make users discover new ways to move and new ways with their bike

Identifying Hazard Zones

Connected features such as crash detection represent an additional layer of data.  We can warn riders when they are approaching a dangerous junction We can help cities increase road safety and cycle infrastructure in a highly targeted way.

Targeting Theft Hot-Spots

Our Theft Insurance service means we can alert riders immediately if someone tries to take their bike and our GPS tracking ensures they can always locate it, no matter where they are. We can use this data to help cities identify theft hotspots increasing investment efficiency.

Find My Bike Software

  • New tracking features added to existing GPS functionality to advance theft prevention
  • Motor-generated alarm, to help identify exact location of stolen bike, making Cowboy E-
    Bikes less desirable to thieves
  • Cowboy already boasts an impressive 94-percent success rate in the recovery of stolen Cowboy E-Bikes
  • New Find My Bike update focused on tackling number one barrier to purchase
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